M Pesa

Revolutionizing Access to Financial Services Through Mobile in Kenya
M-Pesa, launched by Safaricom in 2007, is a groundbreaking mobile money service that transformed how people in Kenya manage and move money. By enabling secure transactions like sending funds, paying bills, and purchasing goods via mobile phones, M-Pesa has become a vital tool for financial inclusion and economic empowerment in the region.
Country:
Kenya
Population (Kenya)
54.9 million (estimated)
Number of Internet users
23.35 million (estimated)
Popular payment methods
Mobile money (M-Pesa), debit cards, bank transfers, and cash payments
Credit Card
0%
Debit Card
0%
E-Wallets
0%
Cash Payments
0%
Bank Transfers
0%
Other
0%

Type:

Mobile Money Transfer

Total Customers:

> 50 million (estimated)

Currency:

Various, including Kenyan Shilling (KES)

Money transfer volume:

> 1.7 billion transactions annually (estimated)

Coverage:

95% of Kenya’s adult population (estimated)

Refunds:

Yes, subject to Safaricom's terms and conditions

Chargebacks:

No

Type:

Mobile Money Transfer

Total Customers:

> 50 million (estimated)

Currency:

Various, including Kenyan Shilling (KES)

Money transfer volume:

> 1.7 billion transactions annually (estimated)

Coverage:

95% of Kenya’s adult population (estimated)

Refunds:

Yes, subject to Safaricom's terms and conditions

Chargebacks:

No

About payment system

M-Pesa has revolutionized Kenya’s financial ecosystem by introducing a mobile-first approach that bypasses the limitations of traditional banking. Through mobile numbers, users can register for M-Pesa accounts, unlocking the ability to carry out a variety of financial tasks directly from their phones. The platform supports a broad range of services, including peer-to-peer money transfers, utility bill payments, airtime top-ups, and access to microfinance offerings. Users can deposit or withdraw funds by visiting authorized M-Pesa agents, who facilitate the conversion between cash and the user’s digital wallet. M-Pesa’s impact is especially meaningful in areas where conventional banking services are scarce. By delivering essential financial tools through mobile networks, it has opened the door for people from all walks of life to engage with the formal financial system and take control of their economic wellbeing. The widespread adoption of M-Pesa is driven by its intuitive design, extensive agent network, and ongoing commitment to innovation. Providing a reliable and secure alternative to cash, M-Pesa has transformed how individuals in Kenya manage their money and has inspired similar mobile money models around the globe. As a pioneer in financial inclusion, M-Pesa stands as a powerful example of how technology can bridge gaps in access and drive meaningful economic change in both local and international contexts.

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